Content Bank

A guide for retail partners and press.

We've put this content together so you can present karup well - without starting from scratch. Use it freely. Just keep a few things in mind. 

What's in here 

• Product and lifestyle photography 
• Video and short-form content 
• Copy and captions 
  

Where you can use it 

• Your webshop, website, and product pages 
• Social media - organic and paid 
• Email and newsletters 
• Editorial - print and digital (press only) 

Always credit karup 
On social media, tag @karup_design in the caption or use the collaborator tag. On your website or in email, include 'Photos: karup' somewhere visible. In editorial contexts, a standard image credit works fine - 'Photo: karup.' 

Visible credit. Not buried. 

Keep the images as they are 
Please don't filter, retouch, or add anything on top of the images. If you're press and need to crop for layout, that's fine. For everything else - use them as they come. 

Use the content in the right context 
Karup content is for presenting Karup. Not for discount messaging, price comparisons, or alongside other brands. If something feels off, it probably is - drop us a line before you publish. 

One last thing
The Content Bank is updated regularly. If an asset disappears, please stop using it. And if you need something specific - a different format, a higher resolution, something we haven't got - just ask. 

Questions? mail@karupdesign.com