This . Is . Karup

Our Story

In 1972 Karup Design was founded in the Danish city where our name arises. Our primary focus is and has always been on making room for more, in less space, through functional and stylish furniture. All our products may all be defined in just 3 words by their properties and functions.

Less . is . more

Multifunctionality in more than 50 years

Multifunctionality is – and has always been – the hallmark of Karup Design. However, there is one type of furniture that has dominated our selection over the years – the futon.

The multifunctional and Scandinavian design that encapsulates the Karup Design brand appeals to a wide range of consumer segments. Analysis further emphasise that our products find their way to living rooms, bedrooms, teenage rooms, guest bedrooms and summer houses alike. Moreover, the space-making magic featured in every piece of furniture from Karup Design mirrors the downsizing trend that arises from urbanisation. From more people living in less space.

Dedicated to serving digital merchants

Karup Design is a 100% online and digital B2B e-commerce powerhouse. We've transformed our business into the digital landscape, directing every thought and action towards ensuring the success of our online retailers. Our product development thrives on creativity, passion, and the insights gleaned from big data.

Dynamic and powerful content bank


In our content bank, you'll find inspiring materials: lifestyle images, packshots, videos, brand text, and logos. You can easily download the content you need in the file type and size you prefer.

Why becoming an e-tailer?

We’ve specialized in frictionless operations, smooth collaborations online, unique products and powerful content. And the key to growth: perfect mix of design, function, quality, and price. We hope we have piqued your interest and wish to hear more about Karup Design, and how we contribute to your furniture category. 

This . Is . Karup

Contact us

Account Manager

E-mail: sek@karupdesign.com

Account Coordinator

E-mail: seo@karupdesign.com

Account Executive

E-mail: len@karupdesign.com

Unique quality products and production

Karup Design was among the very first companies in Europe to manufacture and sell knock-down furniture. That was more than 50 years ago. Which gives us the experience and the know-how to deliver products that in every aspect live up to even the most quality-conscious consumer’s expectations.

Made . For . Life

Smooth data flow / Frictionless operations

Our systems are flexible in every manner. Combined with a deep insight into online selling this flexibility enables us to tailor our setup in order to meet your exact operational needs. Plus, we only need 7 minutes to get you up and running. Seven!

Smooth product onboarding


Full content package

When it comes to the crucial currency of online presence, Karup Design continuously invests. A lot.

This includes providing consumers with never-ending inspiration on relevant social media platforms such as Instagram, Facebook, Pinterest and YouTube.

On . Their . Radar

Entry price product mix

At Karup Design, we pride ourselves on offering a diverse Entry Price Product Mix, ensuring that our products are accessible to a wide range of consumers. While we may not be the highest in class, we prioritize the Value for Money principle, providing our customers with quality products at affordable prices. This approach allows us to cater to a broad audience, making design and quality accessible to all.

Design . For . All

Short lead time

At Karup Design, we take pride in our commitment to delivering products internationally with a short lead time. Our goal is to ensure a seamless shopping experience for our customers, and we strive to achieve a maximum delivery time of 7-10 days in Central Europe. With efficient logistics and a dedicated team, we prioritize quick and reliable delivery to meet the needs of our global clientele.

They can't be wrong


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